Email Marketing Works (When Done Right)

Professional email marketing services are an effective way for your business to reach and engage with your target audience. It allows you to communicate directly in a personal and cost-effective way. Quality email marketing will help increase brand awareness, drive website traffic, generate leads, and ultimately drive sales—if done right.

Measuring Email Efficacy

An important metric is the open rate, which is the percentage of recipients who opened the email. A high open rate indicates that the subject line was effective in capturing the recipient's attention and that the email was delivered to their inbox. A high open rate means that your email list is strong and that you’re targeting the right people.

The average open rate for emails from all industries is 21.33%.

Another measure of an email’s success is the click-through rate (CTR). The CTR is the percentage of recipients who clicked on at least one link within the email. A high CTR is a strong indication that the email's subject line and content resonated with the recipient and that they were interested in learning more about the company's products or services.

The average click-through rate for email is 2.62%.

Maximizing the Power of Email Marketing Services

It's important to realize that email marketing isn’t about sending emails to a mass list—it’s about sending the right email to the right person at the right time. At MediaBlend, we’re an email marketing company that uses analytics to make decisions about future campaigns in the following ways:

• Analyzing data on subscriber behavior to send targeted messages to the right people.
• Examining subject lines to see what content resonates with your audience.
• Using benchmark insights and information to make future campaigns more effective.
• Measuring click-through rates to determine the best day and time to send emails.
• A/B testing subject lines, calls-to-action, and content, to determine what works best.
• By analyzing conversion rates and revenue generated, we can determine the ROI.
• Identifying technical issues that may be impacting deliverability or readability.

In addition, we also specialize in triggered emails: automated messages that are sent based on a recipient's behavior or actions. They’re highly targeted and have a higher open and click-through rate. Customers and companies alike benefit from these types of emails.

Types of Emails We Write

If you’re looking for an email marketing company that can assist you in maximizing the effectiveness of your campaigns, turn to MediaBlend. Not only do we write emails that convert, we write emails for any type of campaign, including:

• Outreach and lead-gen campaigns
• Drip and sequenced campaigns
• Ask emails for non-profits
• Thank-you and follow-up emails
• Template sales and prospecting emails
• eCommerce sale and deal emails

Whether you’re selling a product or service, asking for action or just following up on previous interaction, we write emails that make sense for your situation—and elicit the response you expect to see.

Send the Right (Email) Message

Working with a digital marketing company in Orange County is a powerful way for businesses to reach and engage their target audience. Whether you’re promoting a sale, a new online course, or a brand-new company, let’s get your emails seen by the people who want (and need) to see them.